Tea Merchant of Freddy & Sons
Branding / Packaging
The project is based on designing a visual identity for a tea shop located in the historic city centre of Bremen (Germany), called “Schnoor”, meaning string. To find an identity, the client wanted to begin with the logo and go from there onward. The company’s name is “Fredk. Möller Söhne” but the client wanted to use the following name for this Tea Shop: “Tea Merchant of Freddy & Sons" accompanied by an emblem and “trading since 1793” to emphasis its old heritage and create trust. The idea was to create an image of a traditional upper market tea merchant with a strong contemporary style of graphic elements. They aimed to expand this business to further cities in Germany and maybe beyond.